We Are Car employs a running motorbike engine controlled via MIDI as a musical instrument in order to record and subvert selected rock classics, exploring parallels of emotional thrills induced by acceleration, speed and rock.

The project’s final outcome eventually manifested itself as a CD release, with each CD being accompanied by an especially commissioned perfume based on motor oil. The launch event took place at the ICA in September 2006.

We Are Car is a collaboration with Chris Lum aka Xper.Xr, and was funded by Arts Council England.

A few more images can be found here.